Umberto Giannini 7 Days 7 Ways- Runway Ready

My third and so far the most creative of hairstyles in the Umberto Giannini 7 Days 7 Ways campaign is Runway Ready and although I've taken inspiration from Tali Lennox selfie, I've definitely played it down a little as I'm not sure my hair could take extreme backcombing all over at the moment. Instead, I decided to wear it as more of an updo and something close to the backcombed beehive that I've worn for work in the past.

With nothing more than a backcombing brush and a fair amount of Backcomb In A Bottle needed for this look, although it can be time consuming depending the length and thickness of your hair- it's really, really easy. I took small sections of my hair and backcombed from around the mid lengths of each section to the root in the direction I wanted the hair to go, until the section pretty much stood on end, making sure to give each backcombed section a spray of Backcomb In A Bottle to ensure that it held and stayed standing up. When the majority of my hair was backcombed until it couldn't possibly take any more, I simply moulded it into shape with my hands and clipped it into a roll in the back, spraying down on any hairs that were too flyaway due to my layers. 

 With the vast amount of Backcomb In A Bottle and extreme manual backcombing, although it may not look as if it's super secure, it certainly is and didn't budge or change shape for a fair few hours.

As I mentioned before, this look is something I have worn before and think a style similar to this is perfect glam look for the party season.

Umberto Giannini products are available to buy now in Boots.

What do you think of this Runway Ready look? Is it something you would wear day to day or do you think it's best left at the runway?

*This post is in collaboration with Umberto Giannini