Estée Lauder Modern Muse Launch at the Fashion Rules Exhibition, Kensington Palace

Over the past few days, I've been reading of the New York star studded Estée Lauder Modern Muse launch at the Guggenheim Museum all over the internet, but this evening, I attended the fabulous London launch, at a venue I thought I would only ever dream to visit- Kensington Palace.

As the sponsors of the Fashion Rules Exhibition at the Queens Entrance of Kensington Palace, Estée Lauder held the launch of their biggest fragrance concept, Modern Muse, within the exhibition and thinking back on it now, it was all a little dreamy.

Within the exhibition that was home to frocks of HM The Queen, Princess Margaret and Diana Princess of Wales, we were introduced to the fragrance which I have a huge feeling is going to be the beginning of something fabulous.

Inspired by todays woman, Modern Muse is a beautiful fragrance that carries a floral, woody scent. With something extremely luxurious and rich about it, it carries a delightful refreshing note that together, are surprisingly super complimentary. Unlike most fragrances, Estée Lauder Modern Muse has been created with two contrasting accords, rather than the typical three bases. Sparkling Jasmine Accord infused with Exotic Mandarin, Honeysuckle Nectar and Jasmine Sambac China Absolute make this fragrance incredibly feminine, floral and fresh but mixed alongside Sleek Woods Accord which carries a blend of two Patchouli scents with Madagascar Vanilla, Rich Amber Wood and Soft Musk, the fragrance is made a little richer, though perfect to suit so many different tastes in fragrance that todays women have.

Far from my typical sweet daily scent, I am completely sold on Modern Muse and particularly love the sparkling floral notes that it carries. The packaging and bottle is simply stunning and inspired by the iconic bow of Estée Lauders first fragrance Youth Dew, Modern Muse has been designed with Blush Pink and Navy Blue through both the outer packaging and the bottle, with a Navy patent bow, as a more modern and sophisticated twist, 61 years on.

Modern Muse is offically launched tomorrow and I personally feel really excited about it. Available to buy in an Eau de Parfum Spray in 30ml- £44.00, 50ml- £60.00 and 100ml- £86.00, Modern Muse can be purchased online and at Estée Lauder counters in Boots, Selfridges, Debenhams, House of Fraser and John Lewis.

Does Modern Muse sound like the ideal fragrance for you? Will you be purchasing Estée Lauders exciting new fragrance?