Sunday, December 1

Umberto Giannini 7 Days 7 Ways- Free Flowing Texture

I was recently invited to join in with the Umberto Giannini campaign '7 days 7 ways' which surrounds their fabulous Glam Hair product range and is all about creating 7 different looks with the Glam products, over 7 days. Following the brand ambassador model Tali Lennox and her seven selfies of the looks, I've signed up to create my take on the looks that she has rocked over the next week.

The first look that I had to recreate was based around the Free Flowing Texture theme, which is personally one of my favourite kind of hairstyles to wear day to day. Pretty undone and super texturised, it's a really easy hairstyle to wear and is definitely a lot more me than a really finished waved look. 

Washed and rough blow dried with Umberto Giannini Ditch The Dirt Shampoo and Conditioner, I started of by using both a flat iron and a large hair waver on my hair to create a range of different sized waves and texture to my hair. After heat styling my hair, I then went on to spray a pretty generous amount of Backcomb In A Bottle to my roots, making sure that I sprayed the product from a distance to avoid any product overload, but also to ensure maximum coverage, which I exaggerated by also turning my head upside down. Following the spray, I then went in with my hairdryer to set the product slightly and to further ensure maximum lift at the root and after dressing it and calming any unwanted frizz, I was left really pleased with the final result.

I really enjoy wearing this style and love how much body and volume my hair carries with it. What do you think of the Free Flowing Texture look? Will you be picking up a Backcomb In A Bottle to recreate it?

Umberto Giannini products are available to buy now in Boots

*This post is in collaboration with Umberto Giannini


  1. Really want to try these products! You look gorgeous in the first picture x

  2. You look amazing with wavy hair, great post :) <3

  3. Your hair looks gorgeous Laura.. have you dyed it? It's looking so lovely xx
    Gemma | Miss Makeup Magpie

  4. really beautiful you are


  5. i saw this in travel size and was so temped



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