Benefit They're Real! Push-up Liner

A beauty launch that Benefit have kept extremely top secret and spoke about in code until just last week is Benefits They're Real!- The Push-up Liner*.

A sister product to best selling mascara They're Real!, The Push-up Liner was created with one thing in mind, to create the "easiest, most goof-proof" gel eyeliner and honestly, I think they've done a pretty good job.

I'm a huge fan of gel liner and have been for the past year, building up quite the collection of gel pots, but one thing that bugs me is the hassle that comes with cleaning the brush after every use and the quick shelf life that most pots have as they dry up pretty quickly.

They're Real! Push-up Liner is an incredibly Black gel formula which has an incredible matte finish as opposed to some that have more of a gloss inky finish. Unlike most gels, They're Real doesn't require a brush as it comes in an easy twist up pen, delivering product through Benefits AccuFlex™wide, pointed tip, which is flexible, perfectly angled and gets right into the lash line perfectly easily. 

When I was first introduced to the product over lunch, I was told that it might take a little bit of getting used to as it really is different to anything else on the market, but honestly, after even after my first use which I have photographed above, I think I did a pretty good job. Two clicks of product supplies enough gel liner to create a dramatic, defined and highly pigmented line to each eye and I'm really impressed and I love how much control the tip gives you.

Long wearing, easy to use and extremely pigmented with a matte finish, if you're into liners, then this is certainly going to be one for you.

Costing £18.50, Benefit They're Real Push-up Liner will be available in June at Benefit stores and counters in the likes of Debenhams, Boots and House of Fraser.

I'd love to know whether you like the look of this product and whether it's a liner that you'll be adding into your collection.