Friday, June 14

BOSS JOUR Pour Femme - "The day starts at dawn- write your own story"



As cliche as it sounds, when I wake up, my mood for the day ahead is often determined by the weather  or the brightness around me and normally follows the rule, the brighter the better, which is why I recently decided to change my bedroom decor to bright White in order to help start my day happy and fresh minded.
 In an ideal world, right now I can think of nothing more picturesque that waking up in the morning to a bright, clear Blue sky on the coast of a serene looking White washed island such as Santorini with only the sounds of a calm breeze, peaceful sea and a familiar voice of a loved one to be heard. The beachy scent of the morning waves and the intensifying heat as the day comes to a start would instantly start my day of inspired and energised with a clear mind set.

The new BOSS fragrance BOSS JOUR Pour Femme is inspired by the first light of day and is using that very moment to inspire women to seize all of their opportunities and create their very own stories, every day with "The day starts at dawn- write your own story"- an imitable source of inspiration.

A beautiful day to night fragrance created to reflect three important female facets- elegant composure, inspiration and light with a blend of White florals and citrus, Gwyneth Paltrow, Boss Jour Pour Femmes ambassador, describes it as "bright, beautiful and fresh- it's a definite mood boost. There's something quietly optimistic about the scent, it's upbeat and energising. It's a nice way to really start my day" 

Boss Jour Pour Femme is coming soon and if you want to get your hands on this super sophisticated new fragrance, you can join the JOUR waiting list and sign up for a sample on Boots.com now. As an added bonus, be the first or second person to purchase a bottle of BOSS Jour Pour Femme when it launches on 26th June and will you receive a £1,000 Hugo Boss fashion store shopping voucher as a special gift! 

BOSS JOUR Pour Femme Eau de Parfum 30ml £35/50ml £49/75ml £63

What do you think of the inspiration behind Boss Jour Pour Femme? Where would you wake up ideally and what's your story?


*This is a sponsored post

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10 comments

  1. I love this fragrance! We have it exclusive in WDF until the 26th! I won a bottle at work yesterday actually! :)

    Adele-Marie xx

    Adele-Marie | One Girls Obsession With Makeup

    ReplyDelete
  2. I've never tried this fragrance or any other Boss scent.. (shame shame) I always go for Dior or Marc Jacobs :)

    Valérie ♥ scribblesofvalerie.com

    ReplyDelete
  3. I've never tried a Hugo Boss fragrance before - but my mum is a huge fan of them. I think I may buy this as a gift for her.

    www.crazylins.blogspot.co.uk

    ReplyDelete
  4. I've never heard of that brand before but it was beautifully described and intrigues me to try it out. :)

    Megan @ megbeautyxo.blogspot.com

    ReplyDelete
  5. I like the sound of this fragrance, and the tag line sounds so interesting and inspiring. I personally find the branding of perfume so interesting, companies put so much thought into making it different and interesting that i'm always curious to see what will pop up next.

    Sophie | An Arrangement of Notes

    ReplyDelete
  6. i must give this a sniff next time I'm in town x

    ReplyDelete
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    LOCOFOCO is a big fan of your blog! Xx

    ReplyDelete
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